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AnchorLine: January Edition

JANUARY 2012 EDITION


New Postage Rates Are In Effect: Is your Direct Mail Program Ready?

ANCHOR COMPUTER BLOG
It's official - the USPS® postage increase has officially gone into effect on January 22, 2012. This is the second postage increase approved by the Postal Regulatory Commission in less than a year. Most direct mailers will see an average increase of about 2.1% or between $0.004 and $0.001 per mail piece.

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Multi-Channel Marketing for 2012

ANCHOR COMPUTER BLOG
2011 was an exciting year for marketers. Digital channels such as Social Media, SMS, Web 2.0 and 2-D barcodes have created many new opportunities for businesses and consumers to communicate and build relationships. Integrating these new mediums with more traditional channels such as email and direct mail has increased response rates and customer engagement.

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Email Deliverability: 5 Ways to Catch and Correct Bounces - Before They Happen
ANCHOR COMPUTER BLOG
In 2011, it was reported that only 4 out of 5 or 80% of permission-based emails reached the inbox. That means 20% of legitimate marketing emails never reached the intended recipient. We've identified 5 email data issues that may cause your emails to bounce and how to catch them – before they happen.

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For more information, contact your Sales Executive or
Nancy Atwood at 631-306-9364.
Email nancy@anchorcomputer.com

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Anchor Services
DATABASE SOLUTIONS
EMAIL DATA SERVICES
PHONE DATA SOLUTIONS
ADDRESS HYGIENE
DATA ENHANCEMENT
NEW MOVERS
LEAD VERIFICATION (REAL-TIME)
RETAIL CRM SOLUTIONS
CANADIAN PROCESSING
Email List Scrubbing
Anchor Events Calendar
LeadsCon
Lead Verifier
Mirage Hotel - Booth #216
Las Vegas, NV
February 8-10
Did You Know

2011 Holiday web sales topped $35 billion, a 15.3% increase from last year!

- - comScore Inc

lead verification

data processing crm data services

Deployed by Anchor's Email Marketing Software

1900 New Highway, Farmingdale, NY 11735-1509
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