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JANUARY 2012 EDITION |
New Postage Rates Are In Effect: Is your Direct Mail Program Ready? ANCHOR COMPUTER BLOG It's official - the USPS® postage increase has officially gone into effect on January 22, 2012. This is the second postage increase approved by the Postal Regulatory Commission in less than a year. Most direct mailers will see an average increase of about 2.1% or between $0.004 and $0.001 per mail piece. READ FULL ARTICLE |
Multi-Channel Marketing for 2012 ANCHOR COMPUTER BLOG 2011 was an exciting year for marketers. Digital channels such as Social Media, SMS, Web 2.0 and 2-D barcodes have created many new opportunities for businesses and consumers to communicate and build relationships. Integrating these new mediums with more traditional channels such as email and direct mail has increased response rates and customer engagement. READ FULL ARTICLE |
Email Deliverability: 5 Ways to Catch and Correct Bounces - Before They Happen ANCHOR COMPUTER BLOG In 2011, it was reported that only 4 out of 5 or 80% of permission-based emails reached the inbox. That means 20% of legitimate marketing emails never reached the intended recipient. We've identified 5 email data issues that may cause your emails to bounce and how to catch them – before they happen. READ FULL ARTICLE |
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