DECEMBER 2011

What Your Open Rates Are Really Telling You
ANCHOR COMPUTER BLOG
Many marketers believe that “open rates” are simply based on the number of emails opened. This is not the case. In fact, the definition of email “opens” is the number one misunderstood and misused metric in the email marketing industry. Are you using “open rates” to determine the success of your email campaigns?

READ FULL ARTICLE

Email Deliverability: 5 Ways to Catch and Correct Bounces - Before They Happen
ANCHOR COMPUTER BLOG
In 2011, it was reported that only 4 out of 5 or 80% of permission-based emails reached the inbox. That means 20% of legitimate marketing emails never reached the intended recipient. We've identified 5 email data issues that may cause your emails to bounce and how to catch them – before they happen.

READ FULL ARTICLE

Email Appending 101: A Brief Introduction
ANCHOR COMPUTER BLOG
Acquiring customer and prospect email addresses is a great solution to building a cost-effective and results-driven email marketing program. Expand your marketing efforts, re-engage customers, and build new customer relationships with email appending.

READ FULL ARTICLE

FULL SERVICE EMAIL MARKETING

Anchor is your ONE STOP Email Marketing Solutions Provider
We provide you with the resources to manage all your email marketing needs from HTML creation to deployment. Choose from a variety of full service email campaign services, including: creative services, deliverability monitoring, list management and acquisition, target marketing and more.

EMAIL US TO REQUEST MORE INFORMATION