March 2011 Issue

Is Your Campaign Deliverability Based on Pure Luck?


Processing with email list hygiene, telephone verify/append, and postal supercleanse services can help take the guesswork out of your marketing program. Increase revenue and maximize sales opportunities.

Don't leave your campaign results to just luck. Reach the right person through the right channel by confirming that your contact lists are current, accurate and deliverable.

Email List Hygiene - Verify and update email address lists - before you
send your next campaign. Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Validate an inbox exists at domain.

Telephone Verify/Append - Increase connect rates by making sure the numbers you have on file are up to date. Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers.

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts and update addresses of individuals who have moved. We are so confident this works, we guarantee your return on investment will more than double the cost of this service or we will refund you the difference.

Save 25% on any of our List Hygiene Services above!*

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*Discount off website published prices. Offer good until 4/31/2011.

Database Marketing Shifts to Customer Intelligence
(Source: StraightLine Direct)
Great interview with Dave Frankland, VP-principal analyst at Forrester Research regarding trends in direct and database marketing, as well as the value of analytics in providing customer intelligence about the best prospects to go after. Read More

Develop Smarter, Knowledge-Based Marketing Programs...Merge/Purge
Decades ago, mailers recognized the importance of unduplicating contact lists. Mailings increased as more prospect lists became available, and the unduplication processes received a primitive name – i.e., “Merge/Purge”.
Read More

Enhance Your Customer and Prospect Records with Demographic Information
MaxConsumerTM offers a highly-selectable and comprehensive file of more than 95% of American households. You can overlay demographics to your housefile or benefit from a highly selectable list rental. Get precise information about your contact database, identify attributes and discover trends among different customer segments.

Request more information