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Is Your Campaign Deliverability Based on Pure Luck? Save 25% off List Hygiene Services*
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Anchor Marketing News


March 2011 Issue


Is Your Campaign Deliverability Based on Pure Luck?

Read campaign deliverability statistics

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Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Validate an inbox exists at domain.

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Database Marketing Shifts to Customer Intelligence
(Source: StraightLine Direct)

Great interview with Dave Frankland, VP-principal analyst at Forrester Research regarding trends in direct and database marketing, as well as the value of analytics in providing customer intelligence about the best prospects to go after. Read Mor
e


Develop Smarter, Knowledge-Based Marketing Programs...Merge/Purge

Decades ago, mailers recognized the importance of unduplicating contact lists. Mailings increased as more prospect lists became available, and the unduplication processes received a primitive name – i.e., “Merge/Purge”.
Read More


Enhance Your Customer and Prospect Records with Demographic Information

MaxConsumerTM offers a highly-selectable and comprehensive file of more than 95% of American households. You can overlay demographics to your housefile or benefit from a highly selectable list rental. Get precise information about your contact database, identify attributes and discover trends among different customer segments.

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For a FREE consultation on how Anchor can assist you, contact your
Sales Executive or Nancy Atwood at 631-306-9364
Email: nancy@anchorcomputer.com


72% of marketers will increase digital budgets this year

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