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Is Your Campaign Deliverability Based on Pure Luck? Save 25% off List Hygiene Services*

Anchor Marketing News

March 2011 Issue

Is Your Campaign Deliverability Based on Pure Luck?

Read campaign deliverability statistics

Processing with email list hygiene, telephone verify/append, and postal supercleanse services can help take the guesswork out of your marketing program. Increase revenue and maximize sales opportunities.

data hygiene

Don't leave your campaign results to just luck. Reach the right person through the right channel by confirming that your contact lists are current, accurate and deliverable.

Email List Hygiene - Verify and update email address lists - before you
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Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Validate an inbox exists at domain.

Telephone Verify/Append - Increase connect rates by making sure the numbers you have on file are up to date. Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers.

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts and update addresses of individuals who have moved. We are so confident this works, we guarantee your return on investment will more than double the cost of this service or we will refund you the difference.

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*Discount off website published prices. Offer good until 4/31/2011.

Database Marketing Shifts to Customer Intelligence
(Source: StraightLine Direct)

Great interview with Dave Frankland, VP-principal analyst at Forrester Research regarding trends in direct and database marketing, as well as the value of analytics in providing customer intelligence about the best prospects to go after. Read Mor

Develop Smarter, Knowledge-Based Marketing Programs...Merge/Purge

Decades ago, mailers recognized the importance of unduplicating contact lists. Mailings increased as more prospect lists became available, and the unduplication processes received a primitive name – i.e., “Merge/Purge”.
Read More

Enhance Your Customer and Prospect Records with Demographic Information

MaxConsumerTM offers a highly-selectable and comprehensive file of more than 95% of American households. You can overlay demographics to your housefile or benefit from a highly selectable list rental. Get precise information about your contact database, identify attributes and discover trends among different customer segments.

Request more information

For a FREE consultation on how Anchor can assist you, contact your
Sales Executive or Nancy Atwood at 631-306-9364
Email: nancy@anchorcomputer.com

72% of marketers will increase digital budgets this year

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