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Marketing News

Febraury 2011 Issue

Ensure your email marketing reaches the inbox in 2011!
Increase email deliverability and maximize response rates by verifying and updating your email address lists - before you hit send!
email list scrubbing
Anchor's Email List Hygiene services can help you turn poor email list quality into clean targeted emails. Save money and increase your campaign response rates.

Common Email List Hygiene Challenges Faced By Marketers:

  • Duplicate individuals with different email addresses
  • Undeliverable emails due to typos, invalid addresses, dead
    domains and bounces
  • Low deliverability rates
  • Decreased campaign response rates
  • ISPs blocking good addresses from reaching Inbox
  • Database missing attributes for accurate targeting

Click here for a FREE match test report

Grow Your Customer Database with Email Append

Add deliverable, permission-based emails to your customer database. Email Append is a data enhancement and email acquisition service that accurately matches and appends deliverable email addresses to your customers' records. Read More

Increased NCOALink® Match Rates Saves Mailer Thousands
According to the Postal Service® 23.6% of all mail contains addressing errors. Typically 5% of mail is undeliverable due to missing or incomplete address elements that CASS™ address standardization software may not be able to
ZIP + 4® code. Read Mor

Are Duplicates Weighing Down Your Marketing Program?

Whether you're marketing via email or postal, not being able to identify and consolidate duplicate records can increase marketing costs and resources. Merge/Purge is the process that identifies duplicate records that are returned from a matching process. Read More

Email Activity Dominates Time Spent On Mobile Web
A growing 38.5% of time spent on the mobile web is used for email activity. Based on this growth, Forrester predicts that over 75 percent of marketers plan to include mobile in their marketing mix. Read More

A Lack of Resources Doesn't Have to Hurt Your Email Marketing Potential...

We can help! Our in-house email marketing team will become part of yours. Choose from a variety of full service email campaign solutions including custom campaign creation, deliverability monitoring, list management, reporting and more.

Click here to request more information

For a FREE consultation on how
Anchor can assist you, contact your
Sales Executive or Nancy Atwood at 631-306-9364
Email: nancy@anchorcomputer.com

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